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Influence, the classic book on persuasion, explains the psychology of why people say yesand how to apply these understandings. His thirtyfive years of rigorous, evidencebased research along with a threeyear program of study on what moves people to change behavior has resulted in this highly acclaimed book. Publication date 20120112 usage public domain mark 1. Influencia, ciencia y practica robert cialdini exitopnl.
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